Make expertise memorable
Yaskawa — 100 years of balancing power to perfection
Perfectly balanced product branding
Yaskawa has over 32 million AC drives installed worldwide, built to run for years without maintenance.
For its 100th anniversary, Yaskawa needed a launch concept for new drive product lines — one that carried real Japanese values, not just a surface reference. We had under three weeks.
We built the concept around power and balance: the drive's core function, and the discipline behind a century of Japanese manufacturing. Japanese rock-balancing artist Kokei Mikuni brought the idea to life visually — precision that looks effortless.
Where expertise meets the room
A brand is only as strong as the moment someone stands in front of it. The same material that works on a screen has to work in a booth — answering questions, holding attention, and representing the technology when the people who built it can't be there in person.
Have something technical worth explaining well?
Albertinkatu 29
00180 Helsinki, Finland