Vision for Wind concept was developed to celebrate ten years of The Switch / Yaskawa Environmental Energy operations in the wind industry.
Early on, The Switch / Yaskawa Environmental Energy realized the permanent magnet generator (PMG) technology as an opportunity to revolutionize the wind industry and was one of the first companies to adopt PMGs for this purpose.
By eliminating the gearbox and the fast-rotating parts, the simple construction with fewer components increased reliability and enhanced drive train efficiency–making PMG now the preferred technology for wind turbines. Therefore, a 3D rendering of the stator from The Switch PMG 1500 was used to replace the iris in the eye.
We developed the concept into a magazine ad, primarily for the Chinese market, to catch attention and inspire a vision for more sustainable and energy-efficient technology.
