graphic design • animation • visual campaign concept
Visualizing innovation: Simplifying gearless solutions through visual campaign concepts
The Switch pioneer gearless solution addresses many known issues associated with gearbox losses while reducing the system's complexity, weight, and footprint.
With a solid background in developing The Switch brand and a deep understanding of their technology, The Switch (formerly Yaskawa Environmental Energy / The Switch) approached us to create a visual concept for their marketing campaign. The campaign aimed to showcase the technology and key benefits of their gearless turbo solution compared to traditional systems for the international market.
Together with the marketing and solution engineers, our team developed a visual concept using isometric illustrations based on existing components. The illustrations were implemented in multiple online marketing materials, including several sequence videos use for their LinkedIn campaign. These videos were cut into shorter snippets which served as promotion teasers, leading to a website landing page.
The campaign was successful, generating high-quality leads and expanding the reach of the industry's applications. The campaign concept was implemented in exhibition stands among other marketing and communication materials. This was supported by an AR application developed by our team that displayed the details of the technology, including individual components of the motor. Designed as both an exhibition and sales tool, we created an AR experience and interface that allows users to fully interact with and understand the specifications, construction, and functioning of the technology.
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Salvatore Ciancio
salvatore.ciancio@thepoint.fi