graphic design • animation • technical content visualisation
Modular solutions for improved customer decision-making
With nearly 20 years of experience, The Switch (formerly Yaskawa Environmental Energy / The Switch) has a strong reputation for delivering optimized and field-proven products by leveraging electric drive train technology.
The Switch develops both products and customized solutions aimed at accelerating the transition to net zero emissions for applications such as marine.
The challenge
The Switch approached us with a challenge: to present their DC link configuration portfolio to clients in an easy and customizable application.
They tasked us with developing a modular approach that would effectively showcase various configuration options while highlighting the benefits of their solutions. This new method would replace their current presentations, which required significant time and resource investment from the sales and marketing teams to configure for each use case.
Thanks to The Point’s long partnership with The Switch, our team leveraged our knowledge of their products and technology, working together with the technical and sales teams, to dissect the essence of their technology and explain it in a simple visual manner. The goal was to design a solution that allowed enough flexibility to create multiple customized configurations.
The outcome was a modular solution using pieces working as a library of components allowing sales and marketing teams to present and explain potential system configurations and use cases to customers at exhibition fairs, sales meetings, as well as in different communication materials, demonstrating how each option could meet their specific needs. This approach facilitated a more informed decision-making process and enhanced the overall customer experience.
This solution gave more independence to the sales teams, reducing the time spent preparing sales materials to focus exploring potential configurations.
Additionally, it enabled the marketing team to present information about products and solutions in a simple and visually engaging manner, providing the necessary technical information for customers to familiarize with the possibilities The Switch solutions offer.
Contact us.
We would love to explore how we can collaborate together.
Salvatore Ciancio. Creative Director.
salvatore.ciancio@thepoint.fi