Animated Explainer Videos

We created a set of animations in collaboration with Yaskawa Environmental Energy / The Switch. As part of a strategic LinkedIn campaign, they showcase the key benefits of a gearless Turbo solution compared to traditional systems.

The gearless Turbo solution is pioneering in its industry. It solves many known problems associated with gearbox losses while decreasing the system's complexity, weight, and footprint.

Our task was to find a way of explaining the technology clearly and informatively.

We designed isometric illustrations based on existing parts and created sequences that can be cut into shorter snippets. These short videos are used as promoted teasers leading to a website landing page.

The results have been promising, with good quality leads gathered.

 

CLIENT  THE SWITCH / YASKAWA ENVIRONMENTAL ENERGY 
WHAT  GRAPHIC ANIMATION, CONCEPT DEVELOPMENT, 3D RENDERING, ART DIRECTION 
WHO  THE POINT, LISA KETTMAN-KERVINEN 

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Balancing Power - Product branding video