campaign concept • product branding • 3D rendering
Perfectly balanced product branding
Yaskawa has a significant presence in the automation industry, with a large number of AC drives currently in operation. These drives are renowned for their durable construction and ability to control and regulate power for extended periods without requiring maintenance, continuing to function reliably over time.
Yaskawa Europe requested the development of a concept to promote Yaskawa's new drive product lines. The concept was designed to convey the benefits and quality of these products, while also positioning them as exclusive and innovative Yaskawa technology.
Considering Yaskawa's long-standing experience in motor and drive production, its Japanese heritage, and its focus on producing the highest-quality products, we developed a campaign concept that highlights the art and perseverance involved in creating a masterpiece.
The concept, titled "100 Years of Balancing Power to Perfection," encapsulates both the core function of drive technology and the values of Yaskawa as a company.
This concept was implemented across various marketing materials, including a LinkedIn campaign, which achieved significant reach and generated valuable leads. The impact of this concept extended beyond the initial launch, as it continued to be utilized in multiple marketing efforts, serving as the enduring foundation for promoting Yaskawa drive products to this day.
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We would love to explore how we can collaborate together.
Salvatore Ciancio. Creative Director.
salvatore.ciancio@thepoint.fi