Propeller.jpg

BRAND REANCHORED

iStock-482548683 copy.jpg

Since 2001, Steerprop has delivered more than 750 propulsors to vessels working in the arctic, offshore and cruise industries.

As a result of nearly two decades of innovation and growth, Steerprop faced a challenge of harmonising their core message with their developing technical expertise, green thinking and position in the global market.

ship.jpg

SEA THE VISION

The process of refreshing and refining the Steerprop brand required combining long-established maritime competence and partnerships with the latest know-how on advanced calculation methods, 3D technology, sustainable design, and condition monitoring.

Using relevant background research, interviews, and a shared workshop, we condensed Steerprop's current business objectives, values, and team spirit into dynamic and energising textual and visual elements.

Fish_1.jpg

STEERING AND PROPELLING

At the heart of these elements is a play on duality and juxtaposition, also present in the company name–steering and propelling as one, combining efficiency with ecology, technology with nature, specialisation with teamwork–bridging the gap between different generations and fields of expertise within the company, as well as differentiating Steerprop within their market.

steerprop_logo_animated_notgray_20190606.gif

A SIGN OF THRUST

A logo, as a signature, carries within it the company history and legacy, which need to extend to a new era as a recognised and trusted facet of the brand.

Keeping the original shape intact, we enhanced the sense of swirling rotary movement by connecting the two curves more closely. The clean typeface offers this logo a modern, light and open feel that breathes and stands forth distinctly in a digital format.

Steerprop_presentation_-01.png

CLIENT
STEERPROP LTD.

WHAT
BRAND DESIGN, VISUAL IDENTITY DESIGN, LOGO DESIGN

WHO
THE POINT, LISA KETTMAN-KERVINEN

Interested? We’d love to tell you more about the project.
Vilhelmiina Vulli, Project Manager.
vilhelmiina.vulli@thepoint.fi / +358 45 1240289

The Point