Perfectly balanced product branding
Taking into account Yaskawa's long-standing experience in motor and drive production, Japanese roots, and focus on highest-quality products, we came up with a concept for a campaign that highlights the art and perseverance of making a masterpiece.
The concept '100 years of balancing power to perfection' encapsulates both - the core function of drive technology and the values of Yaskawa as a company.
CONCEPT AND VIDEO PRODUCTION
THE POINT, LISA KETTMAN-KERVINEN, VISUAL WORKS
Interested? We’d love to tell you more about the project.