Visual identity - lumineq


Co-ideation, Brand Strategy, Visual Identity, Concept Development, Graphic Design

Beneq is a leading supplier of ADL equipment and thin film coating services, and the manufacturer of thin film electroluminescent displays. After acquiring a licence and a patent to build a new range of displays, Beneq were looking for a quick global relaunch to showcase the product line and potential applications of the technology. The Point had three months to work on a concept, name, logo, visual identity, website, product images, and internal and external marketing communications materials.

With workshops, existing market research, and close collaboration we were able to create a compelling story that would support the potential applications of the products and achieve a unified visual identity for the Lumineq range. Differences in tone and target audience were carefully considered, while simultaneously building upon the existing Beneq brand.

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The Point