Mind for Marine

Advertisement

The concept Mind for Marine evolved from an earlier campaign that emphasized slicing the cost of energy by using The Switch products. 

Mind for Marine shifted the focus from specific products and features to a broader presence of The Switch in the marine industry. We needed to appeal to a wide range of decision-makers in different sectors of the industry; from ship owners to shipyards, from engineers to designers. A more mindful and thought-provoking approach was used to introduce an overarching theme of efficiency and sustainability as an alternative to old technologies. 

The concept and advertisement were widely used in the marine industry magazines, such as Tug & OSV and Maritime Reporter, and as visuals from exhibition stands to website banners.