Complex technology in a user - friendly format

In collaboration with The Switch / Yaskawa Environmental Energy, we created an Augmented Reality (AR) application, for iOS devices, to promote their motors for high-speed applications. 

Building an AR application allowed us to display the intricacies of the technology as well as individual components of the motor. Designed for use as an exhibition and sales tool, we developed an AR experience and interface that allows the user to fully interact and understand the specifications, construction, and functioning of the technology. 

CLIENT  THE SWITCH / YASKAWA ENVIRONMENTAL ENERGY 
WHAT  ADS, CO-IDEATION, CONCEPT DEVELOPMENT, 3D RENDERING, ART DIRECTION 
WHO  THE POINT, LISA KETTMAN-KERVINEN 

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